Abstract

The literary marketplace changed significantly from the 19th to the 20th century: industrialisation, new readership, and wars were as well reflected in the publishing industry. The attempts made by publishers to approach this new market with cheap books and high-quality literature varied. The case study of Reclam, a German publisher, analyses the aims and means used for marketing between the late 19th century and 1930 in order to demonstrate, that with revolutionary ideas like the book-automat or an export library, there was money to make. Finding the gaps and how to use movements for their own profit could lead to success and set trends.

2015. Research article « Early 20th Century Marketing of Literature: Reclam, A Trendsetter? » for the university module History and Culture of Publishing. Prize for best article and published online and in the journal Book 2.0, Vol. 5.

2015. Wissenschaftlicher Artikel « Early 20th Century Marketing of Literature: Reclam, A Trendsetter? » für das Universitätsmodul History and Culture of Publishing. Preis für den besten Artikel; veröffentlicht online und in der Fachzeitschrift Book 2.0, Vol. 5.

2015. Artículo de investigación « Early 20th Century Marketing of Literature: Reclam, A Trendsetter? » para el módulo universitario History and Culture of Publishing. Premio para el mejor artículo y publicado en línea y en la revista Book 2.0, Vol. 5.

2015. Article de recerca « Early 20th Century Marketing of Literature: Reclam, A Trendsetter? » per al mòdul universitari History and Culture of Publishing. Premi per al millor article i publicat en linea i en la revista Book 2.0, Vol. 5.